The Flickr photo sharing service has teamed up with the CTX Programme to offer premium "pro" accounts to individuals within eligible organisations.

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The pro accounts are available in packages of either two or five accounts. Organisations must assign these accounts to individuals over 18 years of age, and the accounts will remain assigned to those individuals even if they leave the organisation. For details on eligibility requirements, see the Flickr Eligibility Criteria.

Flickr is a Web site for photo storage, sharing, and organisation, designed to make photo management an easy, natural, and collaborative process. Flickr stores over five billion photos taken by members all over the world. Communication tools let users get comments, notes, and tags on their photos, post them to any blog, share them, and more. Members can also share videos up to 90 seconds long. See Flickr's FAQ for much more information.

Because Flickr is a Yahoo! company, each donation recipient must have a Yahoo! account, either an existing one or a new one. A new Yahoo! account is easily obtainable via the Flickr home page with the Sign up now button. This Yahoo! account is used to sign in to Flickr and is subject to the Yahoo! Terms of Use.

For further information about the Flickr Donation Programme, please see:

For further information about Flickr, please see:

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Uses for Outreach and Community Building

Flickr is a new way for organisations to tell their story. With a Flickr account, individuals can showcase and chronicle their organisation's work through their own photography. For example, by creating a group photo pool and encouraging discussions, Flickr members can build awareness of an organisation's work. Members can also provide a link to their organisation's Web site in their Flickr profiles. Conversely, the organisation's Web site can stream Flickr photos, as long as the host accepts JavaScript.

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Uses Within Organisations

Flickr members can store all their photographs of their organisation's work in one place if they have the legal right to do so. Account holders can upload photos to Flickr from anywhere in the world. The photos can be organised into sets and collections, and they can be tagged for easy searching. Another tool that organisations can use internally is a Flickr group. In a private group, only group members and those who have been invited can view the group page. Groups can also be completely public or public by invitation only.

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Examples of nonprofits that have used Flickr successfully

  • Interplast has received more than 725,000 views of its photos of free reconstructive surgery for children in underserved regions of 16 countries.
  • Idealist uses photos to further its mission of connecting people, organisations, and resources to help build a world where all people can lead free and dignified lives.

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Individuals must post only their own images or the images of someone who has given them permission to post them, which often includes giving appropriate credit to the original photographer. Photos from publications or downloaded from elsewhere on the Web are not allowed.

Flickr members can give several different levels of permission for others to use their work including All Rights Reserved and Creative Commons licenses.

If desired, photos do not have to be public. They can be visible only to the member or visible to other members designated as friends or family. Photos can also be shared with nonmembers via a "guest pass." The member can also designate who is allowed to comment on the photos or tag them.

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