Trovus

Trovus provides software and consultancy which helps organisations take increasing value from their web presence. Trovus specialises in helping organisations deliver a true ROI on their investment in the web.

Traditional analytics software shows how many visitors are coming to your site. For many of us, this leaves the frustration of wondering who these visitors are, and more importantly what are they doing? Trovus Revelations™ is a new generation of web analytics software that shows you exactly who's visiting your site and why.

By reviewing this information, you can get a better understanding of visitors that are relevant to your organisation and ensure that your site effectively supports donors, supporters and service users.

• What is Trovus Revelations™?
  
  
• What are the benefits of Trovus Revelations™?

For further information about the Trovus Revelations™ Discount Programme, please see:

• Eligibility Criteria
• Entitlement
• Products
• FAQs
• Useful Links

For further information about Trovus, please see www.trovus.co.uk

^ back to top

What is Trovus Revelations™?

Trovus Revelations™ enables charities to turn their websites into dynamic marketing measurement tools which can significantly enhance their ability to fund raise or sell revenue generating services.

By providing detailed analysis of which content has been viewed by specific organisations and how they navigated through your website, Trovus Revelations™ can directly measure the effectiveness of your marketing activity. It enables you to develop a simple and intuitive process to:

• Measure the impact of your online and offline marketing activity.
  
• Communicate detailed information about the website content viewed by specific organisations directly to the right people in your organisation.
  
• Target and engage effectively with donors and supporters based on their specific navigation of your website and the content they are interested in.
  
• Understand how users access your online services and information, enabling you to improve its effectiveness in meeting their needs.

^ back to top

What are the benefits of Trovus Revelations™?

• Measure the effectiveness of your marketing activities by identifying which organisations have responded to your marketing campaigns using specific pages on your website.
  
• Focus your marketing activities on those that deliver the greatest benefit.
  
• Focus your fundraising on organisations that are showing an active interest in you.
  
• Identify new potential donor organisations that you were unaware of.
  
• Provide a direct call to action when funders you are targeting visit your website.
  
• Focus the activity of your charity’s fundraising and revenue development teams on those organisations who are genuinely interested in you.
  
• Gain insight into how current and prospective partners are thinking about you. 
  
• Improve the navigation of your website based on the actual viewing habits of its users.

^ back to top