Charity fundraising has become 'more professional'

Written by Sally O'Connell

A new survey has revealed that the proportion of people who think that charity fundraising organisations work professionally has increased by more than a sixth during the past three years.

Research from nfpSynergy showed that 47 per cent of people thought that charities met the highest professional standards in 2007. This has now climbed to 55 per cent in 2010.

Furthermore, of those people questioned, just 12 per cent thought that charities did not seek to meet top standards, a fall from 15 per cent in 2007.

Joe Saxton, co-founder of nfpSynergy, said: "The charity sector can be cheered by the fact that more supporters seem to think charities always strive to achieve the highest professional standards."

He added that the new data also suggests that charities need to make sure fundraising is as effective as possible while being as unobtrusive as possible, which is "not always an easy circle to square".

Recently, the Institute of Fundraising said that charities were not bad at asking for money, despite the Funding Commission stating otherwise.