Donated Technology
for UK Charities
BHF Scotland offers online service for unwanted gifts
Written by Matthew Carter
British Heart Foundation (BHF) Scotland is using online communications for charities in order to boost an appeal it is holding in the immediate aftermath of the festive season.
The organisation is asking anybody who received an unwanted gift at Christmas to donate the present to the good cause, where it may be handed to somebody who appreciates the product or sold to generate money for the group.
And those who wish to take part in the initiative can do so via the internet, as a free collection service can be booked online.
According to BHF Scotland, around six-in-ten Scottish people will have been given a present they did not desire on Christmas Day.
This means many individuals currently possess items they are unlikely to pay much attention to and which could be put to much better use by being handed over to charity.
Those who find themselves in this position may therefore wish to take advantage of the online charity communications on offer from the body and make a booking via the web to have any unwanted gifts collected.
BHF - which was first launched in 1961 - said the donations it is handed are crucial to its success, as its shops sell more than 80,000 items on a daily basis.
The group noted last year saw a marked increase in the number of candles, diaries, pyjamas, ornaments and toiletries it received.
However, the most common unwanted item this yuletide was the single Cannonball by X Factor winners Little Mix.
Other items deemed undesirable by consumers included sexy underwear, foot spas, novelty slippers, digital photo frames and musical ties.
The online option provided by BHF Scotland could also prove a hit among those who wish to get rid of electrical items or furniture.
While these items may no longer be needed by one family, they may be favoured by others with different tastes.
The organisation explained televisions, hi-fi systems, sofas and dining sets are all considered sought-after goods.
Carol Neaves, regional manager for BHF Scotland Shops, noted: "People often receive perfectly good presents that are simply not to their taste, are the wrong size, or they may have been given two of the same item."
Ms Neaves went on to point out: "Whether it's a dress that doesn't fit, a CD that's not to your liking, or a book you've already read - your donations mean a great deal to a patient suffering from heart disease."
The group runs a network of more than 700 shops and claims to "love the gifts others don't".
So people who wish to spread their Christmas cheer that little bit further this year may find it highly rewarding to donate some of the items they received at Christmas that can be put to much better use than left in the back of the cupboard or on top of the wardrobe.
With BHF Scotland's online charity communications efforts, all donators have to do is sort out the goods they would like to give before using the internet to simply and quickly make an arrangement for the items to be picked up.
British Heart Foundation (BHF) Scotland is using online communications for charities in order to boost an appeal it is holding in the immediate aftermath of the festive season.
The organisation is asking anybody who received an unwanted gift at Christmas to donate the present to the good cause, where it may be handed to somebody who appreciates the product or sold to generate money for the group.
And those who wish to take part in the initiative can do so via the internet, as a free collection service can be booked online.
According to BHF Scotland, around six-in-ten Scottish people will have been given a present they did not desire on Christmas Day.
This means many individuals currently possess items they are unlikely to pay much attention to and which could be put to much better use by being handed over to charity.
Those who find themselves in this position may therefore wish to take advantage of the online charity communications on offer from the body and make a booking via the web to have any unwanted gifts collected.
BHF - which was first launched in 1961 - said the donations it is handed are crucial to its success, as its shops sell more than 80,000 items on a daily basis.
The group noted last year saw a marked increase in the number of candles, diaries, pyjamas, ornaments and toiletries it received.
However, the most common unwanted item this yuletide was the single Cannonball by X Factor winners Little Mix.
Other items deemed undesirable by consumers included sexy underwear, foot spas, novelty slippers, digital photo frames and musical ties.
The online option provided by BHF Scotland could also prove a hit among those who wish to get rid of electrical items or furniture.
While these items may no longer be needed by one family, they may be favoured by others with different tastes.
The organisation explained televisions, hi-fi systems, sofas and dining sets are all considered sought-after goods.
Carol Neaves, regional manager for BHF Scotland Shops, noted: "People often receive perfectly good presents that are simply not to their taste, are the wrong size, or they may have been given two of the same item."
Ms Neaves went on to point out: "Whether it's a dress that doesn't fit, a CD that's not to your liking, or a book you've already read - your donations mean a great deal to a patient suffering from heart disease."
The group runs a network of more than 700 shops and claims to "love the gifts others don't".
So people who wish to spread their Christmas cheer that little bit further this year may find it highly rewarding to donate some of the items they received at Christmas that can be put to much better use than left in the back of the cupboard or on top of the wardrobe.
With BHF Scotland's online charity communications efforts, all donators have to do is sort out the goods they would like to give before using the internet to simply and quickly make an arrangement for the items to be picked up.
