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Because Flickr is a Yahoo! company, each donation recipient must have a Yahoo! account, either an existing one or a new one. A new Yahoo! account is easily obtainable via the Flickr home page with the Create Your Account button. This Yahoo! account is used to sign in to Flickr and is subject to the Yahoo! Terms of Service.
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Uses for Outreach and Community Building
Flickr is a new way for organisations to tell their story. With a Flickr account, individuals can showcase and chronicle their organisation's work through their own photography. For example, by creating a group photo pool and encouraging discussions, Flickr members can build awareness of an organisation's work. Members can also provide a link to their organisation's Web site in their Flickr profiles. Conversely, the organisation's Web site can stream Flickr photos.
Uses Within Organisations
Flickr members can store all their photographs of their organisation's work in one place if they have the legal right to do so. Account holders can upload photos to Flickr from anywhere in the world. The photos can be organised into sets and collections, and they can be tagged for easy searching. Another tool that organisations can use internally is a Flickr group. In a private group, only group members and those who have been invited can view the group page. Groups can also be completely public or public by invitation only.
Examples of nonprofits that have used Flickr successfully
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